ASU Digital Culture Gallery

2013.02.08 / AdHope

AdHopeAlex Abreu and Kay Gho

Everyday individual Internet users are exposed to hundreds of ads while browsing the web. Even if individual browsers do not pay close attention to ads, we know that in aggregate, users do click on them, or, at least, archive some of the information subconsciously (known as an advertisement impression). We can therefore estimate that tens of billions of ads are being rendered and viewed in web browsers all around the globe.

We propose to harness just a portion of these impressions to spread the word about trafficked persons. We know that these people are often times transported across state and country borders, making it terribly difficult to generate leads and solve cases. But, this is where the powers of the web can shine.

AdHope builds upon technologies like AdBlockPlus to create a browser extension which can replace advertisements completely with human trafficking information. By utilizing the power of geo-targeting, users would first be shown information about trafficked persons currently thought to be in that location. Expanding AdHope banners would provide more detailed information about the missing person as well as an easy way to contribute information to investigators, even if just to acknowledge having seen the person before. Over time, it would be possible to generate heat map visualizations depicting where exactly in the world a photo is getting the most views and clicks, potentially helping to revive cold cases.

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